Optimising your Site for Search Engines in 10 Steps

Search engine optimisation is one of the main ways to get your website found, but making the search engines want to rank your site highly can be difficult. These ten steps will help you get well on your way to optimising your site.

Optimising your site SEO Hello
Optimising your site SEO Hello
  1. Find Relevant Keywords

Google’s keyword research tool is probably the best way to find keywords. It will help suggest relevant keywords, tell you how often they are searched (nationally and internationally), and how much competition there is.

  1. Choose the Best Ones

The biggest mistake is just picking the keywords with the highest search volumes. Think carefully about relevance, and which ones are likely to be used by people actually looking for your business. Think also about competition; you may get better results with lower search volumes but less competition.

  1. Place Them Strategically

There are a few specific places that search engines like to see your keywords. Aim to use them in the title, the first paragraph and at least one subheading. When search engines find keywords in these positions, they judge it to mean the page is more relevant to the search query.

  1. Have Quality Content

Your content should not overuse keywords; this is a common mistake and gets penalised by search engines. Neither should it be designed to appeal to search engines alone and be off putting to users. Quality, professional content will both attract search engines and engage with users.

  1. Write a Good Meta Description

On the subject of engaging users as well as search engines, your meta description will usually be used as the brief summary of your site that users see in search results. If you want your page to not only rank highly but attract clicks, use a good meta description.

  1. Use Page Titles Well

Page titles will also be shown to users in search results, as well as crawled by search engines. Include relevant keywords, and write them in a way that will also appear to users. They should be informative without being excessively long.

  1. Get Incoming Links

If a site has been linked to by other sites, then search engines assume this must mean the site is useful and worth linking to. They are therefore ranked higher and get more visitors. Build links from other sites through tactics like offering to submit articles for blogs.

  1. Use Outgoing Links

Search engines also like to see (relevant) links going out of websites, as this is often an indicator of quality content. Use a couple of links in your content, preferably leading to very reputable sites such as news outlets.

  1. Don’t Hide Content

It’s easy to inadvertently hide quality content from search engines. They cannot crawl images and videos, so make sure you give them something they can crawl. Always use the “alt text” attribute for images, and include transcripts of useful content given in video form.

  1. Update Regularly

Websites that are regularly updated with new pages or revised content appeal to search engines. This is a sign of a website that is actively-maintained and unlikely to contain out-of-date information. Having an on-site blog is a relatively easy way to add regular new pages.


The way in which Search Engines Operate

Search Engines Functionality

Search engines have main functionalities, two of the major ones being the crawling of the web and building an index once crawled. The engine then ranks the websites based on their criteria of providing the most relevance to the user.

The Process of Crawling and the Indexation

You could use the analogy of the World Wide Web (WWW) being a network of calling points in a large city subway. Each of these calling points has unique content (typically a web page, image, PDF etc.). The search engines need to find a way to ‘crawl’ the whole city and find all the calling points along the way. By using the best network available, being links.

This link structure of the WWW serves a purpose in a way to bind all the calling points together.

Search engines use robots, usually referred to as ‘spider’, ‘bots’ or ‘crawlers’ to reach the billions of inter connected webpages on the WWW by following links.

Learn search engine optimisation (SEO)

What is Search Engine Optimisation (SEO)?

Search engine optimisation (SEO) is the process of gaining higher search engine results positions (SERPs) by improving and promoting a website. The aim is to increase the amount of traffic the website receives. There are several aspects when it comes to SEO. On page factors and the actual content that is there to the different ways in which other website link back to your website. A basic form of SEO can be making sure that the website is structured in an easy way so that the search engine can find and read it.

Search Engine Optimisation
Search Engine Optimisation

Google want you to think about the end user of the website – your potential customers. Although building a search engine friendly website is desirable, Google do want you site to be user friendly.

Why you need SEO

Google, Yahoo and Bing are the three major search engines that we use today. The majority of the traffic coming from Google. Although traffic can come from social media and referral websites, the bulk of the traffic will come from search engines as this is the main methods people will use to search for things.

Search engines are ideal for business owners because they provide targeted traffic. No other form of marketing can do this. Therefore it is essential that your website can be found and your content is cached into their servers. Otherwise you could be missing out on some serious amounts of traffic.

The term ‘search queries’ relates to the words that users’ type into the search box. These search queries are extremely valuable. The traffic from search engines (primarily Google) are really make the difference from a company doing badly to doing very well. Targeted search traffic is a unique form of marketing. Invest wisely in SEO and it can pay off multiple times over.

Why your website needs optimised

There is no doubt that search engine robots are smart, however, they still need help. SEO helps you website be seen and read by the robots. Even with new technologies being created to help produce better search results. There is a base algorithm that is used to generate the results. Knowing what factors influence the algorithm in your favour are key. Get this right and rank your website highly will bring in the traffic. Make the wrong moves and you could get penalised!


The basics of SEO are exactly that, basic. So, you can learn SEO and you probably will achieve some success. The amount of information about SEO is huge and is widely available, such as this resource.

SEO can be very time intensive, you will need to keep reading and learning and putting what you learn into practice. SEO can be costly especially if you do not know what you are doing. Why not put your trust in SEO Hello who have carrying out SEO for a number of years and have plenty of major successes.

Where are we now 2015?

A little update..where are we now

Where are we now
Where are we now

Since the last update, where are we now… Well seohello.co.uk site which runs on WordPress has been updated at least, to the newest version. But, still keeping the theme for the time being.

Keyword Positions

  • SEO Hello went from 1st to 140th to 2nd
  • SEO Glasgow went from 8th to 172nd to 154th
  • Glasgow SEO went from 7th to 245th to 161st

Not ideal, although it is somewhat better than the previous rankings in January 2015!

Getting Social

For greater brand awareness, our social profiles can be found:

Wow, I’ve fallen off the World Wide Web sphere of Google!

Fallen off the edge in terms of Google rankings
Fallen off the edge in terms of Google rankings

Okay, I know it has been a long while since last posting. Over two years! That’s passing several Google algorithm updates (Panda and Penguin) and the likes. The most noticeable are the drop in the rankings for this very website. Here are a few of them before (08/10/2012) and after (05/01/2014) – keyword positions:

  • SEO Hello went from 1st to 140th
  • SEO Glasgow went from 8th to 172nd
  • Glasgow SEO went from 7th to 245th

One can conclude that there will be virtually zero traffic from these results and also it shows that Google really does like up-to-date content. Let’s see what happens to these search engine result pages after indexing of this blog post?

Several actions need to be taken for SEO Hello such as adding our Facebook page, Google+ profile, Twitter etc etc. Not only will this create some new fresh authoritative links from well established sites, it’ll also get our brand out there. We recommend this for all clients as it helps provide exposure to potential customers and also the search engines (and in turn potential customers through better rankings). A recent post I came across has some great ideas to help launch a site. Although they are targeting business owners in the USA, the vast majority of the ideas can be implemented over here in Scotland and the rest of the United Kingdom. Google Place listings are also very useful as they are given more viewing space in Google’s results pages. Along with reviews and pictures, depending on the competition, you are able to take up quite a lot of the page – ideal for any business!

Aside from the above basics, the site needs to be updated too. That will start with the newest version of WordPress and possibly a new theme/template. Google authorship would be in the list of to do’s and then focus on some social media optimising.

That about sums up this post as I have quite literally fallen off any sort of traffic searching potential client searches. Remember though, we shall see what happens after the indexing. Cue later post.

4. Link Exchanging

It is regarded as not good practice to exchange links just for the sake of getting more links by search engines like Google and Bing. There are several different methods of link exchanging.

Some link exchanges can be automated (usually via php scripts) or can be arranged by organisations or groups. It can be said though, that link exchanges still can add value to users and therefore provides a legitimate method to link building. The different types of link exchanging can be view as follows.

Different types of link exchanging

Of the many different types for link exchanging, here are the two most common:

Reciprocal linking: Typically referred to as two way links. This is when two sites link to each other, i.e site A has a link pointing to site B and vice versa.

Three way linking: If an individual or organisation owns more than one website, they can exchange a link to one of their sites but linking back from another site that they own.

Google does not like link exchanges

It is common knowledge between SEO experts that the search engines do not like this kind of activity when the links are completely unrelated. Furthermore, it is even easier to detect if automation software is used to do the link exchanging.

However, link exchanges can be relevant in some cases. Ideally all links should be from sites with related content as this is a marker of relevancy for the linking site. For user friendliness, the link should add some value, possibly giving the reader further information or insights to related topics.

If the link is not adding value for the reader then it is possible to receive a penalty from the search engines like Google or Bing, but this is likely to only happen when the link exchanging is carried out on a large scale. A further disadvantage would be if the link is deemed as being a paid link.

Therefore, link exchanging can be worthwhile if carried out in moderation and with relevancy in mind.

3. Link Baiting

This means creating content so that people link back, like I mentioned before about obtaining natural links.  Ideally, after reading this, hopefully you have found it useful and link back to the site homepage, using SEO Glasgow.

It is probably much easier to get people to follow you via social media platforms, like Facebook.  Depending on your industry, various ideas might work, such as:

  • Controversial images, videos or phrases
  • Comical content
  • Competitions
  • Prize draws

2. In an ideal world you would want natural links

This is what any search engine optimisation expert would want to achieve, however, this can be difficult.

Possibilities to attract natural links, however, this is likely to take a very long time:


Regardless what type of site you have, it is always going to be beneficial if you are honest.  For example, in an ecommerce store: do not mislead a potential customer with an offer that is not what you have advertised on another section of your website.

Additional resources

Providing additional links or tools with your customers is going to be worthwhile, whether it be from them linking back to you or by word of mouth.

Create fresh, interesting content

Keep your customers up to date with the latest news in your industry (in this case SEO Glasgow) or related news headlines.  Anything that is going to be useful for your audience; possibly your business was advertising at an exhibition, write about the day, add some photos to the article and publish it.

Have a presence on social platforms

If possible, be as active as you can on forums and other related blogs, although most of these tend to allow no-follow links, it can still be of value to your site.

1. Why Link Building Matters

First off, I will explain why link building is the most influential factor of an SEO strategy (even for this SEO Glasgow strategy).

Why do back links have such an influence?

Back links are the most important aspect in SEO and here are some of the reasons why:

  • Regard each link as a vote: Therefore having lots of links will give your website importance because it appears to be ‘voted’ a lot on the web.
  • Good sites with good content will tend to attract links naturally over time: This has to be carried out frequently to engage people in what you write or offer.
  • Links equal trust: Typically, links are viewed by the search engines as being a sign of trust.  Ideally, you want a constant steady flow of incoming links.

Common link building misconceptions resolved

  • Page Rank (PR) isn’t everything when it comes to back links: Although still a factor of link value, you still need a variety of links from several sites.  It is also worth noting that you can achieve higher rankings for keywords by obtaining links from relevant sites over high PR sites.
  • Swamping your site with links is risky: This is true, if you obtain lots of links very quickly you run the risk of your site being penalised.
  • No-follow links carry no value: This is not true; there is still benefit from obtaining links from sites that allow no-follow links, as long as you use the target keyword.

On Page Optimisation

Search Engine Optimisation Tips & Techniques to Increase your Website’s Search Engine Results Positions

If you’ve done your keyword research using one of the many tools freely available, such as Google KeywordTool. Analyse your competition to see what they are ranking for and gauge their success. Have a look into their link profile and develop your own link building strategy. On page SEO is just one aspect of the bigger picture, albeit a very important one, and as such you should spend time on this. Continue reading On Page Optimisation