Okay, I know it has been a long while since last posting. Over two years! That’s passing several Google algorithm updates (Panda and Penguin) and the likes. The most noticeable are the drop in the rankings for this very website. Here are a few of them before (08/10/2012) and after (05/01/2014) – keyword positions:
SEO Hello went from 1st to 140th
SEO Glasgow went from 8th to 172nd
Glasgow SEO went from 7th to 245th
One can conclude that there will be virtually zero traffic from these results and also it shows that Google really does like up-to-date content. Let’s see what happens to these search engine result pages after indexing of this blog post?
Several actions need to be taken for SEO Hello such as adding our Facebook page, Google+ profile, Twitter etc etc. Not only will this create some new fresh authoritative links from well established sites, it’ll also get our brand out there. We recommend this for all clients as it helps provide exposure to potential customers and also the search engines (and in turn potential customers through better rankings). A recent post I came across has some great ideas to help launch a site. Although they are targeting business owners in the USA, the vast majority of the ideas can be implemented over here in Scotland and the rest of the United Kingdom. Google Place listings are also very useful as they are given more viewing space in Google’s results pages. Along with reviews and pictures, depending on the competition, you are able to take up quite a lot of the page – ideal for any business!
Aside from the above basics, the site needs to be updated too. That will start with the newest version of WordPress and possibly a new theme/template. Google authorship would be in the list of to do’s and then focus on some social media optimising.
That about sums up this post as I have quite literally fallen off any sort of traffic searching potential client searches. Remember though, we shall see what happens after the indexing. Cue later post.
It can be argued that the amount of indexed pages in the major search engines such as Google, Yahoo and Bing can be used as an indicator as to the visibility and importance of a site. Also, if your pages haven’t been indexed, then nobody can find them either! Continue reading Getting Pages Indexed
Search Engine Optimisation Tips & Techniques to Increase your Website’s Search Engine Results Positions
If you’ve done your keyword research using one of the many tools freely available, such as Google KeywordTool. Analyse your competition to see what they are ranking for and gauge their success. Have a look into their link profile and develop your own link building strategy. On page SEO is just one aspect of the bigger picture, albeit a very important one, and as such you should spend time on this. Continue reading On Page Optimisation