Search engines have main functionalities, two of the major ones being the crawling of the web and building an index once crawled. The engine then ranks the websites based on their criteria of providing the most relevance to the user.
The Process of Crawling and the Indexation
You could use the analogy of the World Wide Web (WWW) being a network of calling points in a large city subway. Each of these calling points has unique content (typically a web page, image, PDF etc.). The search engines need to find a way to ‘crawl’ the whole city and find all the calling points along the way. By using the best network available, being links.
This link structure of the WWW serves a purpose in a way to bind all the calling points together.
Search engines use robots, usually referred to as ‘spider’, ‘bots’ or ‘crawlers’ to reach the billions of inter connected webpages on the WWW by following links.
Search engine optimisation (SEO) is the process of gaining higher search engine results positions (SERPs) by improving and promoting a website. The aim is to increase the amount of traffic the website receives. There are several aspects when it comes to SEO. On page factors and the actual content that is there to the different ways in which other website link back to your website. A basic form of SEO can be making sure that the website is structured in an easy way so that the search engine can find and read it.
Google want you to think about the end user of the website – your potential customers. Although building a search engine friendly website is desirable, Google do want you site to be user friendly.
Why you need SEO
Google, Yahoo and Bing are the three major search engines that we use today. The majority of the traffic coming from Google. Although traffic can come from social media and referral websites, the bulk of the traffic will come from search engines as this is the main methods people will use to search for things.
Search engines are ideal for business owners because they provide targeted traffic. No other form of marketing can do this. Therefore it is essential that your website can be found and your content is cached into their servers. Otherwise you could be missing out on some serious amounts of traffic.
The term ‘search queries’ relates to the words that users’ type into the search box. These search queries are extremely valuable. The traffic from search engines (primarily Google) are really make the difference from a company doing badly to doing very well. Targeted search traffic is a unique form of marketing. Invest wisely in SEO and it can pay off multiple times over.
Why your website needs optimised
There is no doubt that search engine robots are smart, however, they still need help. SEO helps you website be seen and read by the robots. Even with new technologies being created to help produce better search results. There is a base algorithm that is used to generate the results. Knowing what factors influence the algorithm in your favour are key. Get this right and rank your website highly will bring in the traffic. Make the wrong moves and you could get penalised!
The basics of SEO are exactly that, basic. So, you can learn SEO and you probably will achieve some success. The amount of information about SEO is huge and is widely available, such as this resource.
SEO can be very time intensive, you will need to keep reading and learning and putting what you learn into practice. SEO can be costly especially if you do not know what you are doing. Why not put your trust in SEO Hello who have carrying out SEO for a number of years and have plenty of major successes.