Learn search engine optimisation (SEO)

What is Search Engine Optimisation (SEO)?

Search engine optimisation (SEO) is the process of gaining higher search engine results positions (SERPs) by improving and promoting a website. The aim is to increase the amount of traffic the website receives. There are several aspects when it comes to SEO. On page factors and the actual content that is there to the different ways in which other website link back to your website. A basic form of SEO can be making sure that the website is structured in an easy way so that the search engine can find and read it.

Search Engine Optimisation
Search Engine Optimisation

Google want you to think about the end user of the website – your potential customers. Although building a search engine friendly website is desirable, Google do want you site to be user friendly.

Why you need SEO

Google, Yahoo and Bing are the three major search engines that we use today. The majority of the traffic coming from Google. Although traffic can come from social media and referral websites, the bulk of the traffic will come from search engines as this is the main methods people will use to search for things.

Search engines are ideal for business owners because they provide targeted traffic. No other form of marketing can do this. Therefore it is essential that your website can be found and your content is cached into their servers. Otherwise you could be missing out on some serious amounts of traffic.

The term ‘search queries’ relates to the words that users’ type into the search box. These search queries are extremely valuable. The traffic from search engines (primarily Google) are really make the difference from a company doing badly to doing very well. Targeted search traffic is a unique form of marketing. Invest wisely in SEO and it can pay off multiple times over.

Why your website needs optimised

There is no doubt that search engine robots are smart, however, they still need help. SEO helps you website be seen and read by the robots. Even with new technologies being created to help produce better search results. There is a base algorithm that is used to generate the results. Knowing what factors influence the algorithm in your favour are key. Get this right and rank your website highly will bring in the traffic. Make the wrong moves and you could get penalised!

DIY SEO

The basics of SEO are exactly that, basic. So, you can learn SEO and you probably will achieve some success. The amount of information about SEO is huge and is widely available, such as this resource.

SEO can be very time intensive, you will need to keep reading and learning and putting what you learn into practice. SEO can be costly especially if you do not know what you are doing. Why not put your trust in SEO Hello who have carrying out SEO for a number of years and have plenty of major successes.

Wow, I’ve fallen off the World Wide Web sphere of Google!

Fallen off the edge in terms of Google rankings
Fallen off the edge in terms of Google rankings

Okay, I know it has been a long while since last posting. Over two years! That’s passing several Google algorithm updates (Panda and Penguin) and the likes. The most noticeable are the drop in the rankings for this very website. Here are a few of them before (08/10/2012) and after (05/01/2014) – keyword positions:

  • SEO Hello went from 1st to 140th
  • SEO Glasgow went from 8th to 172nd
  • Glasgow SEO went from 7th to 245th

One can conclude that there will be virtually zero traffic from these results and also it shows that Google really does like up-to-date content. Let’s see what happens to these search engine result pages after indexing of this blog post?

Several actions need to be taken for SEO Hello such as adding our Facebook page, Google+ profile, Twitter etc etc. Not only will this create some new fresh authoritative links from well established sites, it’ll also get our brand out there. We recommend this for all clients as it helps provide exposure to potential customers and also the search engines (and in turn potential customers through better rankings). A recent post I came across has some great ideas to help launch a site. Although they are targeting business owners in the USA, the vast majority of the ideas can be implemented over here in Scotland and the rest of the United Kingdom. Google Place listings are also very useful as they are given more viewing space in Google’s results pages. Along with reviews and pictures, depending on the competition, you are able to take up quite a lot of the page – ideal for any business!

Aside from the above basics, the site needs to be updated too. That will start with the newest version of WordPress and possibly a new theme/template. Google authorship would be in the list of to do’s and then focus on some social media optimising.

That about sums up this post as I have quite literally fallen off any sort of traffic searching potential client searches. Remember though, we shall see what happens after the indexing. Cue later post.